Branding and theory - at laaate night!;O)

Even though I have been working with business development and branding for quit some time, I am still doing my studies at laaaaate night! I have never read as much theory as I do now - scared to become a real theory dude !;O) but I am pretty sure that will never happen, but I must admit there are some really cool tricks in these thick books - the combination of the library, the net and a bit of creativity, is not bad!